Paula's Choice Skincare

Paula's Choice is reporting some impressive stats after launchgin PWA features powered by Mobify.

"An A/B test of beauty brand Paula’s Choice Skincare’s Progressive Web App (PWA) carried out by Mobify has yielded a 40 per cent increase in revenue and a 46 per cent rise in conversion rate for the company."

"In addition to the revenue and conversion rate increases, the Paula’s Choice PWA also drove a 55 per cent increase in product views and a 61 per cent increase in add-to-cart rates. Additionally, in a time-to-task comparison, the Paula’s Choice PWA decreased the time it takes to search for a product and add it to the customer’s shopping cart by 67 per cent."

References

• Paula's Choice PWA A/B test yields huge increases in conversions and revenue